Key Art

All of the entertainment marketing campaigns shown below I art directed from concept to execution. I create the key art and branding concepts internally, work in collaboration with our animation vendors to request character poses and backgrounds needed for execution, and then compose all of the final assets. Assets shown here include key art posters, album covers, YouTube channel banners, and thumbnails. Key art was scaled for other needs as well such as CTAs, web, IMDB, etc.

YouTube DreamHouse Adventures

I was responsible for creating all promotional graphics for the Youtube continuation of the Barbie DreamHouse Adventures series. Below is the album art, channel banner, poster art, and youtube thumbnails for the series

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Chelsea Special

In this special, Chelsea decides her birthday talent show performance isn't good enough after seeing a new student's act, causing her to wish for a "do-over" that traps her in a time loop. I created album art, key art, YouTube thumbnails, and thumbnail templates for contractors to utilize for the repurposed content taken from the special.

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Doll Adventures Special

Doll Adventures Lost in Doll World follows a lonely Chelsea who feels ignored when the other Barbies aren't paying complete attention to her. This leads her to get whisked away in a magical dream camper to a place called Laugh Laugh Land. There she learns to appreciate her friends and family as she works to find her way back home. Meanwhile, back home the Barbies look for Chelsea. These two plot lines happen simultaneously throughout the special, therefore I knew the poster needed to show Chelsea in a distinct world from the Barbies. Thus I created a time portal effect around Chelsea to illustrate her in a separate location away from her fellow Barbies. I created the key art and album art for this special.

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Camp Crush Season 5

This is the artwork I created for the 5th season of Camp Crush, a Hot Wheels Monster Trucks Series. The Season follows all of the Hot Wheels Monster Trucks through various adventures. The series is very goofy, containing a lot of light hearted competition, hence why I gave the poster a playful energy. I created the key art, album art, and thumbnails for this series.

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Monster High Music Videos

Thumbnails created for Monster High's series of character music videos