Key Art
All of the entertainment marketing campaigns shown below I managed from concept to execution. I create the key art concept internally, work in collaboration with our animation vendors to request character poses and backgrounds needed for execution, and then compose all of the final assets. Assets shown here include key art posters, album covers, YouTube channel banners, and thumbnails. Key art was scaled for other needs as well such as CTAs, web, IMDB, etc.
YouTube DreamHouse Adventures
I was responsible for creating all promotional graphics for the Youtube continuation of the Barbie DreamHouse Adventures series. Below is the album art, channel banner, poster art, and youtube thumbnails for the series
Chelsea Special
The plot of this special is that Chelsea decides her birthday talent show performance isn't good enough after seeing a new student's act, causing her to wish for a "do-over" that traps her in a time loop. A repeated scene in this special is Chelsea blowing out and making a wish on a cake that Barbie is holding. This is what initiates the birthday do-over. I wanted to recreate this moment in the key art, and use fx to create a glitter spiral around the sisters. This both illustrates the magic that comes from Chelsea's wish, and is a nod to the concept of a time loop. For this special, I created templates for the repurposed content we made from this special to clearly identify what piece of content the video came from.
Doll Adventures Special
Doll Adventures Lost in Doll World follows a lonely Chelsea who feels ignored when the other Barbies aren't paying complete attention to her. This leads her to get whisked away in a magical dream camper to a place called Laugh Laugh Land. There she learns to appreciate her friends and family as she works to find her way back home. Meanwhile, back home the Barbies look for Chelsea. These two plot lines happen simultaneously throughout the special, therefore I knew the poster needed to show Chelsea in a distinct world from the Barbies. Thus I created a time portal effect are Chelsea so she seems trapped in laugh laugh land, and gave the barbies props to make it clear they are looking for her in Doll World.
Camp Crush Season 5
This is the key art for the 5th season of Camp Crush, which is a Hot Wheels Monster Trucks Series. The Season follows all of the Hot Wheels Monster Trucks through various adventures.
American Girl Album Cover Art and Thumbnails
Tasked with creating cohesive album art and thumbnail graphics for American Girl Doll singles.
Monster High Music Videos
Thumbnails created for Monster High's series of character music videos
